I was told that stretch marks run in families so if you are prone to get them you will no matter what. BUT I had them bad w/ first baby and they have not gotten any worse w/ this one which is good. Actually I'm 7 months now and just started to see the old ones stretch out a little. I haven't use a thing at all this go around. I used every remedy in the book w/ baby #1. Good luck and I hope the the coco butter works for you. I do here that it will help them reduce quicker after delivery though. Maybe this is why mine just didn't seem to really show much afterwards. Either way I'm glad that they didn't appear early this go around.